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Monday, 14 December 2015

Buying a Starbucks mug to save money

For years, I did not enjoy going to Starbucks because I felt that Starbucks drinks were too expensive. One drink can come up to 15 ringgit. As a result, I only went to Starbucks about 3 to 4 times a year. And most of it, was when I was invited by a friend for a drink to discuss something. It is clear that I did not enjoy going to Starbucks and I thought that I might spend a lot more than I am used to spending at the local kopitiam.

Recently however, I had the privilege of getting to know an established business leader in his 60s. He used to work for the government and today he is working as a director at a large company. Recently he also invited me to Starbucks for a discussion. I was very surprised when he produced a Starbucks ceramic mug from his bag and told me to bring the mug to the counter and to fill it up with whatever drink that I like.

I was pleasantly surprised when I received the bill for my drink. I had gotten a small discount. It was then that I realized the people buy mugs from Starbucks because they can save some money every time they order a drink.

If bringing your mug to Starbucks means getting a discount on your drink , it means that you would have gotten a free drink after buying about seven or eight drinks.

Note: This is an ingenious idea. So when I dropped by a Coffee Bean and Tea Leaf (CBTL) outlet today, I had a look at their mugs. They didn't look too bad. Then I asked the cashier whether using a CBTL mug would entitle me to a small discount. She shook her head and smiled. She said that she knows about the Starbucks programme but CBTL doesn't have anything similar to it. Perhaps it is time that they start something like it? (CBTL used to have loyalty cards, where each drink collects one stamp. After 10 stamps, you get one drink for free. Works out to the same thing as the Starbucks mug programme, no?)

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